Monday, February 27, 2012

History #4. Phonetic Alphabet

The Phoenician alphabet is based on what principle?
one sign represents one sound
Describe the shape of the letters and what tool created them? straight and had many angles
What two reasons made the Phoenician alphabet so successful? It was simple to learn/read. Merchants used it often therefore spreading it around.
What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?Post an example of the Phoenician alphabet in visual form.
It took away the social classes
"The Greek Alphabet | 800 BC"
How did Greeks come in contact with the Phoenicians?

 Phoenicians traveled to greece often and made trades with the people there.
How was the Greek adaptation of the alphabet different from its predecessor?It wasn't the exact same as the Phonetician Alphabet, it had more letters and had vowels.
Why is the Greek alphabet considered to be the world's first true alphabet?
-I don't know it's not in the podcast.
Name several similarities and differences between the Greek and modern English alphabets? Post an example of the Greek alphabet in visual form.

"The Roman Alphabet | 7th century BC" 
What was the basis of the Roman uppercase alphabet?
 The Greek alphabet
What were the purposes of the formal and informal styles of lettering?
Formal was for important manuscripts and informal was more a way of jotting things down
Why is the Roman alphabet the most widely used and what contributions did it make?
it added serifs and the base line
From where did serifs originate?
rome, when little notches were added to letters to prevent the chisel from slipping
When and where did lowercase, or minuscule, letters develop?
-not in podcast
What is a ligature and why were they utilized?
Post an example of the Roman alphabet in visual form.
-not in podcast
   

History #3. Hieroglyphics

in the sixth century BC, what three civilizations invaded Egypt? Persians, Greek, and Romans
Post an example of the inside wall(s) of an Ancient Egyptian temple.

What was discovered on the inside of the temples?
Carved and painted pictures on every wall
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
cuneiform
What is the difference between logographic and alphabetic elements?
Logographic was very general and stylized, and Alphabetic was more or documenting events
The term Hieroglyphic derived from what two Greek words?
Hiero meaning sacred and Glyphic meaning engraving or writing
What is a scribe?a person who writes books or documents by hand as a profession
Who else was trained to read and write? Why?
Students, military leaders. In order to  communicate with one another in battle
Post an example of hieroglyphics on papyrus.
What is papyrus and how was it made?
Substrate made from reeds native to Egypt


Rosetta Stone
What is a substrate?

What were the Books of the Dead?
The text consists of a number of magic spells intended to assist a dead person's journey through the afterlife.
How did Ancient Egyptian hieroglyphics become a forgotten language?
After non-christian temples and tombs were closed people who could read hieroglyphics disappeared until no one knew how to read it
Post an example of the Rosetta Stone.
What is the Rosetta Stone? Where was it discovered?
Discovered in Egypt. A rock with writing used to decipher the Hieroglyphics.
w
hat three languages are included on the stone?It was in Greek, eygptian hieroglyphics and demotic.
Why couldn't the text on the Stone be deciphered?
The stone was broken in places and none of the three texts were complete.
Who finally deciphered the text? 
Jean Francois Champollion
What was his breakthrough?
when he matched the hieroglyphics with the Greek version of them
Why does the interpretation of the Rosetta Stone have such significance?Because now we know more about ancient Egypt and the Egyptian hieroglyphics

Tuesday, February 21, 2012

History #2. Cunieform

The Sumerians were one of the earliest types of this kind of civilization?
Nomadic
What does that mean?
without a fixed home
Why is the region of Sumer considered the Cradle of Civilization?
Because Cuneiform was created there
What could the Sumerians practice year round because of the regions climate?Agriculture
Sumerian Pictograph

Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?To track business transactions
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface? Wet clay and impress sticks into them to write and then lay them out in the sun in order to dry the slabs.
What did Cuneiform begin as a series of?
Post an example of evolved Cuneiform (wedge-shaped).
A series of pictographs
After it evolved over time, what shape did the characters of Cuneiform evolve into?
Post an example of Akkadian Cuneiform.
Wedge shaped

After the Akkadians conquered, what happened to the Sumerian culture and written language?It was adopted by the Akkadians
What is a pictograph?Visual representation of an object
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
It was a new form of communication

History: #1. Cave Paintings

What are cave paintings?Representations found on the inside of cave walls and ceilings
Lascaux Painting
Name several common themes found in cave paintings?
Bison, Horses, Deer, Human hands and abstract patterns
How were these paintings created (tools, pigments)?
Water, Plant juice, Animal blood, Soil, Charcoal, Hematite
Using: Sticks, hands, small stones, leaves, animal hair
What is the most famous cave painting site? When was it discovered and by whom?Post an example of cave painting(s) from this cave.
Lascaux, France. Discovered: 1940 by four teenagers (those hooligans)

Why did this cave have to be closed? What was done to satisfy public curiosity?
The carbon dioxide damaged the paintings, France made a replica of the cave.

Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
The soil was red
Who discovered this site? How old are the paintings confirmed to be?
Marceline Sanz De Sautuola discovered it with his daughter maria. 19K years old.
What is the oldest known cave painting site? When was it discovered and by whom?Post an example of cave painting(s) from this cave.
Chauvet-Point Arc
Discovered in 1994 by Eliette Brunell Deschamps, Christian Hillaire, Jean-Marie Chauvet.
What was different about the painting techniques at this site?
Walls were scraped to make the pictures smooth, The paintings had shading. Also stones and sticks were found that were fashioned into paint brushes
What is "speleology"?The scientific study or exploration of caves
What three reasons do archeologists and historians believe prehistoric man created cave paintings?

To tell stories or recount past events, A how-To guide on hunting techniques, Magical belief or religious reasoning that if painted their wish may come true.

Thursday, February 16, 2012

Assingment #14 Research and inspiration

Copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors who freelance for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Such agencies combine copywriting services with a range of editorial and associated services that may include positioning and messaging consulting, social media and SEO consulting, developmental editing, and copy editing, proofreading, fact checking, layout, and design. A copywriting agency most often serves large corporations. -Wiki

There is more than one type of copy writing. I didn't know that until I started my research. There is audio copy writing, traditional print copy writing and internet copy writing.  It's more fascinating than I would've thought.
Pay:Traditional copy writing- first page 25-450 words $480-$1200 Each additional page 200-450 words $180-$340
Internet copy writing- First page 200-600 words $480- $1200 Each additional page 200-600 words $180-$340
Audio copy writing- first minute, 75-240 words $395-$1775 Each additional minute 75-240 words $65-$105
Skills Required:
People skills, because copywritiers help the client decide: what is most affordable to produce, design "copywriter roughs", sometimes copywriters act like a producer when copy writing an audio or video script. The copywriter will stand in the studio to get a feel of how the client will say the lines. Copywriters often attend meetings give presentations and deal directly with the clients.
Becoming a copywriter on entry level:
Go to college. Get a degree in journalism, advertising, marketing, English, communications or another liberal arts or media studies field. Any type of education will help in getting a copy writing job. Have a portfolio, get internships in that feild to be able to work your way up.
Growth:
If you start with an internship you could maybe go back to that company and work as a copywriters assistant, or any little job there where lots of experience isn't particularly needed. With promotions one should eventually nd up as a copy writer.

Wednesday, February 15, 2012

eye movemenet

Optical center- the spot where the human eye tends to enter the page. Optical center is slightly above mathematical (or exact) center just tho the left.
Z Pattern- Our visual pattern makes a sweep of the page, generally, in the shape of a "Z"
Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important elements of information.
No more than two fonts in a design, in order to keep things looking clean/less hectic. Be sure they complement each other. Avoid lots of caps.
Be careful about choosing the right font. Be sure it fits the theme and tone of the design. Be appropriate when choosing serious fonts or silly fonts.
Do not overuse decorative fonts.

Wednesday, February 1, 2012

Assignment 13: Research and Inspiration

researching: exquisite corpses. What is it? A method by which a collection of words or images is collectively assembled. A piece of collaboration or a game.

The technique was invented by Surrealists and is similar to an old parlor game called Consequences in which players write in turn on a sheet of paper, fold it to conceal part of the writing, and then pass it to the next player for a further contribution. -from wikipedia.com
Surrealism is more of a fantasy world/ thoughts. It's looking at things that are not really real.
Some Inspiration pieces:
I really like this piece, I love how the feathers are used for his fingers. The detail is just incredible and it's really cool to look at.


Here's one called the Hawaiian Rose, I just love how they used the fish to make the flower. To me it makes me think about all the animals in the ocean and bright colors like in Hawaii. It has a nice completed feel to it.