Monday, January 30, 2012

The Creative Process

Do designers need a creative process?
Yes, To improve the consistency.
-Ability to plan and work
-To communicate effectively in a more formal and professional manner
-Raise the quality of your work

The creative process steps
Step one: research, to get more of design direction, what the client wants. To get ideas.
Step two: Brainstorm, pay attention to trends, to the competition, to the world around yourself. What kind of message are you trying to communicate? Who is the Audience? What kind or color/style will work for this audience?
Step three: Sketch, sketch out thoughts and work through ideas, coming from sketches are new ideas, thoughts, and whole new layouts in your mind. Consider the placement of your elements in the design.
Step four: Execute, compose the piece. Put all the elements together, the research, the sketches, and some ideas. If you get stuck, just walk away. Clear your head until you think you cans tart again. Don't force something to work, go to a new sktech. keep all your goals in mind.
Step five: Critique and revise, ask others, make sure the design effectively communicates the client's message

Friday, January 6, 2012

Photo Composition

Snapshot- a quick shot, often spontaneous, taken to record a moment in time.
Photograph- an image taken with care and thought.
Rule of Thirds-
imaginary lines drawn dividing the frame of your camera into thirds both horizontally and vertically. Place the important subject or important elements in your composition where the lines intersect. Place the horizon line at the top of bottom horizontal divider. Or fill up the entire frame with the subject for a close up image.
Leading Lines-  Use lines created within the foreground or background of the composition to lead the viewer's eye through the photo. Lines can draw attention to one or more intended subjects or a single focal point.
Point of View- change the way your subject is perceived by changing the camera position. Composing a shot that you want to seem tall; angle the camera upward, and vice versa.
Simplicity- Keep the background simple and clear of clutter.
The mood can be affected by what is in the background.
A chaotic composition will cause the viewer to look away.