Typography

Define typography?
Using type , using different styles to work words into a design
Where did the word "typography" originate from?
greek language
What does typography involve?
selection of appropriate fonts and changing line spacing and moving fonts anything to make it visually pleasing
What is a typeface?
distinct designs- the symbols
What is another term for typeface?
characters
What is a character?

What is type style?
ex. bold, italics, helps keep everything unified and keeps type interesting
What does type style "create" within a design?

What is the waist line and what does it indicate?
middle of a character
What is a base line and what does it indicate?
Bottom of the letters
What is an ascender?
letters above the top line
What is a descender?
letter parts below the base line
Describe a serif?

How can the size of the typeface be identified?
point size that is typed in
What is a point?
what to measure type
How many points are in an inch?
72
What is a pica and how many are in an inch?
larger measurement of type
How many points are in a pica?
12
What is body type and where can it be found?
type size, and ranges from 14 points and smaller. Shown in magazines, letters, reports, etc.
What is the key to selecting appropriate typefaces to be used as body type?
The point number
What is display type and how is it used?
Large letters, ex. Headlines, sub headlines. Anything 14 points and higher
What is reverse type and when would it be used?
consists of white text on a darker color background, ex. stop signs. Reverse type calls your attention to the words.
What is a typeface classification?
Categorizing different type into a group
When was Blackletter invented and how was it used?
used in printing press, resembles calligraphy
Describer the characteristics of a Blackletter typeface?
creates a feeling of thick and thin lines just by adjusting pressure or how you hold the pen
When was Old Style invneted and what was is based on?
developed in 16th century, created to replace Blackletter
Describe the characteristics of an Old Style typeface?

When were formal scripts developed?
came from formal handwriting
When were casual scripts developed?
later time then formal scripts
Describe the characteristics of a Script typeface?

When was Modern typefaces developed and why?
Give type more modern feel
Describe the characteristics of a Modern typeface?
Shown like old style
How early can Sans Serif typefaces be found? What happened?

When did they become popular?
1920s
What does "sans serif" mean?

Describe the characteristics of a Sans Serif typeface?
uniform, monotone
When was Slab Serif developed and why?
created for advertisements
Describe the characteristics of a Slab Serif typeface?
blocky text, thick letters
Describe Decorative typefaces?
Any other type
Why were they developed?
Give text a fun feel, made for specific themes
What are they best used for?