Thursday, February 16, 2012

Assingment #14 Research and inspiration

Copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors who freelance for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Such agencies combine copywriting services with a range of editorial and associated services that may include positioning and messaging consulting, social media and SEO consulting, developmental editing, and copy editing, proofreading, fact checking, layout, and design. A copywriting agency most often serves large corporations. -Wiki

There is more than one type of copy writing. I didn't know that until I started my research. There is audio copy writing, traditional print copy writing and internet copy writing.  It's more fascinating than I would've thought.
Pay:Traditional copy writing- first page 25-450 words $480-$1200 Each additional page 200-450 words $180-$340
Internet copy writing- First page 200-600 words $480- $1200 Each additional page 200-600 words $180-$340
Audio copy writing- first minute, 75-240 words $395-$1775 Each additional minute 75-240 words $65-$105
Skills Required:
People skills, because copywritiers help the client decide: what is most affordable to produce, design "copywriter roughs", sometimes copywriters act like a producer when copy writing an audio or video script. The copywriter will stand in the studio to get a feel of how the client will say the lines. Copywriters often attend meetings give presentations and deal directly with the clients.
Becoming a copywriter on entry level:
Go to college. Get a degree in journalism, advertising, marketing, English, communications or another liberal arts or media studies field. Any type of education will help in getting a copy writing job. Have a portfolio, get internships in that feild to be able to work your way up.
Growth:
If you start with an internship you could maybe go back to that company and work as a copywriters assistant, or any little job there where lots of experience isn't particularly needed. With promotions one should eventually nd up as a copy writer.

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